Who they are

Alan Batt Estate Agents have been selling and letting property in and around Wigan and Standish for over 40 years, built on Alan's own background as a Chartered Valuation Surveyor with the Royal Institution of Chartered Surveyors. It's the kind of agency generations of the same families come back to, long-standing, well-known, and trusted on reputation alone. What Alan Batt didn't have was a way of turning that decades-long trust into a constant, visible presence on the platforms where local homeowners now spend their time.

The challenge

Wigan is a town where word of mouth still counts for a great deal, and Alan Batt already had more of it than most local agents could dream of. But reputation built over 40 years doesn't automatically show up on someone's Facebook or Instagram feed today. Without a consistent presence there, even the most trusted local name can get lost among agents who are simply more active online.

The opportunity wasn't to build trust from nothing, it was already there. The opportunity was to make sure that trust was visible everywhere, all the time, so that when someone in Wigan started thinking about moving, Alan Batt was the name already sitting front of mind.

The approach

SocialPal built an always-on system for Alan Batt covering both lead generation and brand visibility across Wigan and Standish:

1. Valuation-led lead generation. The online valuation tool and report system gave homeowners a direct, easy way to get in touch, driving 510+ leads since January at an average of just £3 each.

2. Property AdVantage traffic. Every current listing was used to drive people back to the website — targeting both buyers and sellers actively looking in Wigan — while sold properties were shown to past and prospective vendors as proof the agency gets results. That's driven over 60,000 website visits since January.

3. Property of the Week spotlighting. Rather than promoting every listing equally, a featured "Property of the Week" was given its own dedicated push, reaching 50,000 local people at least 9 times since January — giving standout properties the kind of exposure that gets a whole town talking.

4. Warm audience and CRM retargeting. Alongside reaching new local homeowners, Alan Batt's own CRM contacts and anyone who'd already engaged with the brand were kept warm through ongoing retargeting — making sure nobody who'd shown interest was left to go cold.

Together, this pushed total reach to 95,000 local people since January, each seeing Alan Batt's content at least 13 times — a level of repeated exposure that turns decades of offline reputation into an equally strong online one.

The results, unpacked

510+ leads at an average of £3 each

At that cost, even a modest conversion rate makes this one of the most efficient lead sources available to an independent agency — a live pipeline of valuation-ready homeowners landing consistently since January.

95,000 local people reached, seen at least 13 times

Thirteen touchpoints per person, across a town the size of Wigan, is the kind of frequency that makes an agency impossible to overlook. It's not brand awareness in the abstract — it's the reason Alan Batt is now considered one of the most visible agents on social media in the area.

50,000 people shown Property of the Week listings, seen 9 times.

Giving standout properties their own dedicated spotlight means the best stock gets seen repeatedly by the people most likely to act on it, sellers considering their own move, and buyers who've been waiting for the right property to come up.

Over 100 leads a month, as low as £2–£3 each, at the current run rate.

The most recent 30-day figures show this isn't a launch spike. Alan Batt are now generating over 100 leads every month at a cost that keeps falling, with 35,000 local people reached at least 3 times in that same period, a steady, repeatable pace built to keep running indefinitely.

Why it worked

Decades of trust met daily visibility. Alan Batt already had the reputation. What SocialPal added was the consistent online presence to match it so that trust built over 40 years is now reinforced online, every single day, rather than living only in word of mouth.

Property of the Week gave the algorithm something to work with. Spotlighting one standout listing rather than spreading attention evenly across every property meant Meta's platforms had a clear, compelling piece of content to push and 50,000 people seeing it 9 times is the result.

Warm and cold audiences worked side by side. New local homeowners were being introduced to the brand at the same time existing contacts and past enquirers were being kept warm so growth in leads and growth in reach happened together, not at each other's expense.

What this means for other agents

Alan Batt has gone from a trusted local name to one of the most recognised estate agents on social media in Wigan, and one of the first agents people in the area now think of. That shift didn't come from a rebrand or a bigger team, it came from making sure decades of earned trust was backed by a daily online presence to match it.

Most established independent agents are in the same position: a strong local reputation that isn't being fully translated into the kind of consistent visibility that keeps a brand front of mind. The reputation is already there. What's usually missing is the system to put it in front of people, over and over, until moving house means one name comes to mind first.

If you want your agency's reputation working as hard online as it does on the high street, that's exactly what SocialPal is built to do. Book a call and let's talk about what this could look like for your area. And if you've got listings live already, Property AdVantage bolts straight on top turning every property you bring to market into another reason for local homeowners to see, click and remember you.

Results reflect campaign data for Alan Batt Estate Agents from January 2026 to present. Individual results may vary.