Who they are

Jukes Estate Agents is an independent agency covering Harlow and the surrounding towns and villages, run by Lee Venables and Geoff Flewers. They're the kind of agency that sponsors the local school fete and the junior football kit, not because it looks good, but because they're genuinely embedded in the community they sell houses in. What they wanted wasn't just more leads, they wanted to be the name that comes up first when anyone in Harlow mentions moving.

The challenge

Harlow is a competitive patch, with plenty of agents chasing the same pool of active sellers. Standing out on a "for sale" board or a portal listing alongside half a dozen other local names isn't enough on its own to become the obvious choice.

The bigger prize was becoming a name people already knew and trusted before they'd made a decision to move, recognised locally, mentioned by neighbours, seen enough times that instructing anyone else felt like the odd choice. That kind of reputation doesn't happen by accident, and it doesn't happen from a listing alone. It has to be built, deliberately, month after month.

The approach

SocialPal built an always-on system for Jukes covering four things at once, all focused on Harlow and the surrounding area:

1. Seller-focused lead generation. The online valuation tool and Seller Wanted video content were put directly in front of local homeowners, giving people an easy, low-friction way to raise their hand, which is exactly what's driven the 687+ seller enquiries and leads generated since the start of the year.

2. Property-led traffic via Property AdVantage. Every listing has been used to drive people back to the Jukes website, pulling in 57,835 visits since January at a cost as low as 3p per visit, proof that consistent property promotion doesn't have to come with a heavy price tag.

3. Warm audience building and retargeting. Everyone who's engaged with the brand, website visitors, video viewers, past enquirers has been folded into a growing warm audience, now sitting at 20,000 people who see Jukes content an average of 8 times. That's retargeting doing exactly what it's meant to: keeping the agency front of mind with people who've already shown interest.

4. CRM and cold audience targeting, running together. Jukes' own database is being worked alongside fresh, cold local audiences so the campaign isn't just talking to people who already know the brand, it's constantly introducing Jukes to homeowners who've never heard of them yet.

The combined effect is what's pushed total reach to 250,000 people since January, seen at least 7 times each across Harlow and the surrounding villages. That's not a lucky number, it's what happens when brand awareness, retargeting and database marketing all run together rather than as separate, disconnected efforts.

The results, unpacked

687+ seller leads at an average of £6 each

That's a live pipeline of interested sellers landing consistently, sourced through the valuation tool and Seller Wanted videos rather than cold outreach and at £6 a lead, the maths on converting even a small percentage into instructions speaks for itself.

250,000 people reached, seen at least 7 times, since January

In a market the size of Harlow, that kind of saturation is what turns "I've heard of them" into "obviously I'll call them." Seven touchpoints minimum means Jukes isn't hoping to be remembered, they're making sure of it.

Every 30 days: 70–100 leads and 70,000 people reached

The current run rate shows this isn't a one-off spike from a strong launch. Jukes are now generating between 70 and 100 seller leads every single month, with 70,000 local people seeing the brand at least 4 times in that same window, a steady, repeatable pace rather than a campaign that peaks and fades.

57,835 website visits via Property AdVantage since January

Every one of those visits is someone choosing to look past the ad and view real listings, and at as little as 3p per visit, that's a volume of qualified traffic most independent agents would need a far bigger budget to reach through paid search or portal spend alone.

Why it worked

Cold, warm and CRM audiences all working at once. Most agents only do one of these well. Jukes are running fresh local awareness, retargeting of engaged visitors, and reactivation of their own database simultaneously, which is exactly why reach, leads and traffic have all grown together rather than one coming at the expense of another.

Seller Wanted content did the heavy lifting. Rather than relying purely on generic brand posts, using video content specifically built to generate seller enquiries gave people a direct, obvious reason to engage, which shows up clearly in the lead numbers.

The system never stood still. With the campaign running continuously since January, the warm audience has kept growing, the retargeting pool has kept deepening, and the reach numbers have kept compounding, this is what happens when the marketing runs every day instead of in short, disconnected bursts.

What this means for other agents

Jukes are now being talked about and recognised locally on a regular basis, and growing their share of the Harlow market as a direct result. That's not a fluke of a good reputation built over years, it's what happens when an agency's marketing works every single day to put them in front of the people who'll eventually need them.

Most independent agents already have what Jukes started with: a local reputation worth building on, a database of past contacts, and listings that could be doing more than sitting on a portal. The difference is whether all three are being worked together, continuously, or left to chance.

If you want your agency to be the one everyone in your area is already talking about by the time they're ready to move, that's exactly what SocialPal is built to do. Book a call and let's talk about what this could look like for your patch. And if you've got listings live already, Property AdVantage bolts straight on top turning every property you bring to market into another reason for local homeowners to see, click and remember you.

Results reflect campaign data for Jukes Estate Agents from 1st January 2026 to present. Individual results may vary.