Who they are

THINK Estate Agents are a family-run, award-winning independent covering Newton-le-Willows, Haydock, St Helens and the surrounding towns and villages, with roots stretching back over 30 years. They've built a reputation for genuinely knowing their patch and for going further than most agents will , their "THINK First Alerts" give buyers early access to properties before they hit the wider market, the kind of thing that keeps people coming back. What they wanted wasn't to dominate one town, it was to be the obvious name across every town and village they cover.

The challenge

.Most independent agents focus their marketing on a single core town and hope it spreads. That works fine if your business only cares about one postcode — but THINK cover a whole cluster of towns and villages, each with its own community, its own local Facebook groups, and its own idea of which agent is "the local one."

Trying to be visible everywhere at once with a single, generic campaign usually means being memorable nowhere. The challenge wasn't reach in the abstract — it was building genuine, repeated local presence across several towns and villages simultaneously, without any one of them being an afterthought.

The approach

SocialPal built a system for THINK that treated each of their towns and villages as its own market, while running everything from one connected engine:

1. Area-specific seller lead generation. The online valuation tool was promoted directly to homeowners across every target town and village, generating an extraordinary 1,217 seller leads since January — proof that covering more ground didn't dilute results, it multiplied them.

2. Landlord guide downloads. A dedicated landlord guide gave local landlords a genuine reason to engage rather than just see another ad, generating 424 download leads since the start of the year and a steady 45 more in the last 30 days alone.

3. Video content built for local recognition. Rather than static ads alone, ongoing video content was used to build familiarity across the whole patch — reaching over 200,000 local people since January, each seeing it at least 7 times, with 58,000 people reached in the last 30 days alone.

4. Consistent, cross-area retargeting. Every touchpoint — valuation leads, landlord guide downloads, video viewers, fed back into the same system, keeping THINK visible across every town and village they cover rather than letting momentum build in one area while the others went quiet.

The result of running every location through one connected system rather than treating them as separate campaigns: 360,000 local people reached since January, seen at least 8 to 9 times each, a level of coverage most single-town agents never attempt, let alone achieve across a whole cluster of towns and villages at once.

The results, unpacked

1,217 seller leads since January

That's an exceptional volume for any independent agency, and it's come from covering multiple towns and villages properly rather than one town intensely — showing the multi-area approach adds up rather than spreads results thin.

360,000 people reached, seen 8–9 times, since January

Across a cluster of towns and villages this size, that kind of frequency is what makes THINK the recognisable name in each of them, not just their original base.

424 landlord leads since January, 45 in the last 30 days

A steady, ongoing stream of landlord interest that shows no sign of slowing — each one a warm introduction to a local landlord actively engaging rather than a cold enquiry.

6,000+ website visitors and 99,000 people reached in the last 30 days alone

The current run rate confirms this isn't a launch spike. THINK are sustaining serious reach and traffic every single month, across every town and village they cover, at a pace built to keep compounding.

Why it worked

Each town and village got treated as its own market. Rather than one generic campaign spread thinly, THINK's marketing spoke to Newton-le-Willows, Haydock and St Helens as the distinct communities they are, which is exactly why leads and reach have grown across the whole patch rather than concentrating in just one place.

Video did the heavy lifting on recognition. Static ads tell people a property exists. Video content, seen 7 to 9 times per person, is what actually builds the sense of "I know this agency" across a whole cluster of towns and villages at once.

Every lead type fed the same engine. Seller leads, landlord downloads and video engagement all built the same growing local audience, so the system got stronger every month rather than starting fresh in each town or village.

What this means for other agents

THINK's results show that covering more ground doesn't have to mean diluting your marketing — done properly, it multiplies it. They're now positioned as the main agent not just in their original base, but across every town and village they operate in, getting the touch points in month after month rather than hoping reputation carries them.

If your agency covers more than one town, village or area and you've been treating your marketing as one generic campaign rather than a system built for each location, that's exactly the gap SocialPal is built to close. Book a call at socialpal.info and let's talk about what this could look like across your patch.

Results reflect campaign data for THINK Estate Agents from January 2026 to present. Individual results may vary.