Who they are

Carvers are one of the North East's longest-established estate agencies, family-run and trading for over 30 years across Darlington, Richmond, Northallerton and Newton Aycliffe. Alongside residential sales and lettings, they offer surveys, valuations, mortgage advice and property management — the kind of full-service independent that's built genuine depth across County Durham, Tees Valley and North Yorkshire. Running four offices across that much ground meant their marketing needed to work just as hard in every one of them.

The challenge

.Running four offices across a wide patch brings a problem most single-branch agencies never have to solve: staying visible, relevant and generating leads consistently in every one of those towns at once, not just the one the business originally grew up in.

It's easy for a multi-office agency to end up strong where the head office sits and patchy everywhere else — one branch getting most of the marketing attention while the others coast on local reputation alone. Carvers needed every office pulling leads at the same pace, across sellers and landlords both, without any one location being treated as an afterthought.

The approach

SocialPal built one connected system for Carvers, covering every office and every type of lead:

1. Seller lead generation. Guide downloads combined with Seller Wanted video campaigns gave local homeowners multiple easy ways to engage, generating 456 seller leads since January across the full patch.

2. Landlord guides and follow-up events. Landlord-focused guides, targeted at different landlord types, generated 236 downloads and leads since January. Everyone who engaged was then retargeted and invited to in-person landlord events, turning digital interest into real conversations — with excellent turnout as a result.

3. Property AdVantage carousels. Current listings were shown to local audiences across every office's area, with retargeting running across sellers, landlords and buyers simultaneously. That's driven an extraordinary 246,000 website visits since January, at a cost of just 1p per visit, with over 50,000 local people reached and seeing the brand and properties at least 19 times.

4. Video and reels for brand recognition. Ongoing property video content and reels, promoted locally, reached over 82,000 local people at least 8 times — building the kind of familiarity that keeps Carvers front of mind across all four towns, not just one.

The thread running through all four is consistency across locations. Rather than treating Darlington, Richmond, Northallerton and Newton Aycliffe as four separate marketing problems with four different budgets and priorities, everything ran through the same engine — which is why the results below show strength across the board rather than one office carrying the rest.

The results, unpacked

456 seller leads since January

A strong, consistent flow of seller interest generated across four separate office areas, proving the system scales across multiple locations rather than concentrating results in just one.

246,000 website visits at 1p each

At that cost, this is about as efficient as paid traffic gets. Every visit is someone choosing to look at real listings, and with retargeting running across sellers, landlords and buyers at once, that traffic is working several jobs at the same time rather than one.

50,000+ people reached, seeing the brand at least 19 times

Nineteen touchpoints is serious saturation. Across the towns and villages Carvers cover, that's the kind of repeated exposure that makes a 30-year-old independent feel like the only name worth calling, in every one of their four locations.

82,000+ people reached through video and reels, seen at least 8 times

Video is doing the brand-building work here — reaching a far wider audience than the retargeted carousel traffic alone, and making sure Carvers are recognised by people who haven't engaged with a specific property yet.

236 landlord downloads and leads, turned into event attendees

On top of the seller and brand-awareness numbers, the landlord side of the campaign added its own pipeline — guide downloads followed up with a genuine event invitation rather than left to sit cold in the CRM, with turnout to match.

Why it worked

One system, four offices, no favourites. Rather than concentrating budget and attention on a single branch, the same seller, landlord, property and video activity ran consistently across Darlington, Richmond, Northallerton and Newton Aycliffe — which is exactly why results built across the whole patch rather than one office pulling ahead.

Property AdVantage worked multiple audiences at once. Rather than running separate campaigns for sellers, landlords and buyers, the same carousel and retargeting activity served all three, which is a large part of why 246,000 visits came at just 1p each.

Digital interest got followed through, not left cold. Whether it was a seller watching a video or a landlord downloading a guide, every touchpoint had a next step built in which is why engagement turned into leads and, for landlords, into real event turnout rather than names sitting idle in a database.

What this means for other agents

Carvers' results show what's possible when a multi-office agency stops treating each branch as its own marketing problem. Four offices, run through one connected system, produced consistent seller leads, efficient property traffic, serious local reach and a genuinely engaged landlord pipeline, all at the same time, all without one office being left to fend for itself.

If your agency runs more than one office, or your properties, guides and content aren't all working together as one system, that's exactly the gap SocialPal is built to close. Book a call at socialpal.info/appointment and let's talk about what this could look like across your offices. And with listings already live, Property AdVantage bolts straight on top, turning every property you bring to market into another reason for local sellers, landlords and buyers to see, click and remember you.

Results reflect campaign data for Carvers from January 2026 to present. Individual results may vary.